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Heo, Wookjae
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Contact Information:
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South Dakota State University
Box 2275A
Wagner Hall 151
Brookings, SD 57007-0295

University Profile

Program involvement
Family Financial Planning - instructor

Biography

Wookjae Heo is an assistant professor of Consumer Affairs in the Department of Consumer Sciences at South Dakota State University. Prior to earning Ph.D. degree from the University of Georgia, he worked in Korea for a marketing consulting firm as a strategic marketing planner and consumer research specialist. Before working at the consulting firm, he received a Master's of Arts Degree in Consumer Sciences from Seoul National University, South Korea. His main research interest is broadly about consumer welfare including consumer behavioral intervention, financial stress on consumer behavior, demand of life insurance and data mining/data analysis in consumer research.

Education

Ph.D. in Financial Planning, Housing, and Consumer Economics, University of Georgia, 2016
M.A. in Consumer Studies and Resource Management, Seoul National University, 2006
B.A. in Consumer and Child Studies, Seoul National University, 2004