Leader Summit | Sunday, April 8, 4:00-6:00 PM

Higher Education in the New Learning Economy

The steady drumbeat of critiques against higher education's value has led many leaders to ask how we can meet the needs of a changing world and better articulate the value of the education that we offer to students. This presentation examines current perceptions of higher education, the rise of the new learning economy and how we should respond to current trends and competitive pressures.

Presented by Carla Hickman, Managing Director, EAB

Collaboration Luncheon | Monday, April 9, 12:00-1:30 PM

Interpreting Google Analytics for Data-Informed Decision Making

We’ve all done it — we see a website with all the bells and whistles that we wish we had on our own website and automatically think we should emulate it for our organization, so we go for it. While imitation may be the most sincere form of flattery, flattery won’t get you far in actively creating long-lasting return on your marketing investment — and neither will building websites based solely off of our own opinions and/or individual user experience. 

In this session, we will:

  • Discuss the common pitfalls that often lead organizations to miss the opportunity to make data-informed decisions, particularly when it comes to website usability.
  • Dive into Google Analytics — how to prioritize and interpret the available reports to avoid analysis paralysis.
  • Discuss how to establish benchmarks in order to use analytics to measure return on marketing investment.

Presented by Ashley Martin, the executive director of university marketing and creative services at Kansas State University.  With more than ten years’ experience in higher education marketing, Ashley Martin has created integrated communications strategies executed across a variety of markets for both private and public institutions.

Martin currently serves as the executive director of university marketing and creative services for Kansas State University, where she leads an award-winning marketing/creative team and develops comprehensive, university-wide marketing campaigns as part of her oversight of the university’s overall brand strategy.

Earlier in her career, Martin served as a marketing consultant for Educational Marketing Group, a full-service branding/advertising agency based in the Denver metropolitan area. She also led online marketing initiatives for Regis University’s College for Professional Studies, creating and managing search engine optimization strategies, pay per click advertising, email marketing and lead generation tactics. Martin earned both her B.A. in Journalism/Mass Communications and M.S. in Mass Communications from Kansas State University.

Innovation Updates | Monday, April 9, 5:00-6:30 PM

Seven Slide Soundbite

Join the Alliance community for a relaxing reception where we hear updates from five mini-grant recipients.  The presentations will use a new format we are calling the Seven Slide Soundbite.  This simple presentation format includes seven slides, each containing an image or video clip, for one minute each.  The slides advance automatically and the presenter talks along with the visuals.  Read more about the Seven Slide Soundbite (PDF).

Mini-grant recipients include faculty from the following programs:

  • Community Development
  • Early Care & Education for a Mobile Society
  • Family & Consumer Sciences Education
  • Merchandising
  • Youth Development

360 Degree Program Growth Assessment | Monday, April 9

The 360 Degree Assessment is a study that provides a 360-degree perspective on how programs meet adult student needs. The Human Sciences Board of Directors has asked EAB to conduct the 360 Assessment for each Great Plains IDEA program. Research has begun for three programs (Gerontology, Merchandising and Early Care & Education). There will be EAB representatives at the spring meeting to share findings with these programs.

All nine programs will be part of this study, which will ultimately provide the Board a portfolio review. Learn more about the 360 Degree Assessment (PDF).