Information is subject to change.
Please revisit this page again before the semester starts to make sure you have all the current information.
Drops and Refunds:
Students adhere to the drop and refund policies and deadlines of their home university.
Course Information
Promotional Strategies in Merchandising

Course Description
Students in this course examine integrated marketing communications to understand promotional strategies and techniques and pursue cultural and global awareness, social responsibility, and ethical decision-making.
Contacts
Instructor

Greg Clare
Office: 405-744-4312
Fax: 405-744-6910
greg.clare@okstate.edu

Campus Coordinator

For course access questions, contact the teaching university’s campus coordinator. For enrollment questions, contact your home university campus coordinator.
View the Campus Coordinator Directory >>

Disability Support Services

To request accommodations for this course, contact the disability support office at your home university. You must register each semester and for each course. Read more about the Great Plains IDEA process for requesting accommodations.


Textbooks

Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch and and Michael A. Belch
Edition: 10th Edition
ISBN: 978-0078028977
Publisher: McGraw Hill


Course Access
 
The OSU campus coordinator, Susan Malec, will contact students approximately three weeks prior to the beginning of a semester with preliminary information, and again one week prior to the beginning of the semester with log in name and password. OSU's online courses are facilitated by Brightspace.

Exam Proctor

This course does not require an exam proctor.

Synchronous Components

This course does not include synchronous components.

University Members
Members of the Great Plains IDEA are universities accredited by a regional accrediting agency recognized by the U.S. Department of Education. Member universities recruit, admit and graduate students, teach in an academic program and contribute to the leadership and maintenance of the alliance. Membership in the alliance is a selective process that engages institutional leadership at all levels.

– – Jacy Phillips, University of Nebraska-Lincoln