Graduate Certificate - Merchandising

Information is subject to change.
Please revisit this page again before the semester starts to make sure you have all the current information.
Drops and Refunds:
Students adhere to the drop and refund policies and deadlines of their home university.
Course Information
Consumer Behavior

Course Description
This course offers an evaluation of psychological, sociological, and cultural theories of consumer behavior through the examination of factors influencing consumers' decision-making process.
Contacts
Instructor

Jaeha Lee
Office: 701-231-8220
jaeha.lee@ndsu.edu

Campus Coordinator

For course access questions, contact the teaching university’s campus coordinator. For enrollment questions, contact your home university campus coordinator.
View the Campus Coordinator Directory >>

Disability Support Services

To request accommodations for this course, contact the disability support office at your home university. You must register each semester and for each course. Read more about the Great Plains IDEA process for requesting accommodations.


Textbooks

CB Consumer Behavior 9
B. Babin & E Harris
Edition: February 11, 2021
ISBN: 9780357518205
Publisher: Cengage Learning

Decoded: The Science Behind Why We Buy
P. Barden
Edition: 2013
ISBN: 978-1-118-34660-3
Publisher: John Wiley & Sons


Course Access
 
Approximately three weeks before the first day of class at North Dakota State University, campus coordinator Stacy Duffield will touch base with students via email.  She will encourage students to look for an email the week before classes start that will include instructions for accessing courses at NDSU.  
 
One week before NDSU classes begin, students will receive Stacy's email which includes their ID number, user ID name, and instructions for setting up their Blackboard account at NDSU.  Students may then set their own password and security questions, choose to forward emails to a different account, and activate their NDSU Live account. 
 
Courses may not be visible to students until the first day of classes.

Exam Proctor

This course does not require an exam proctor.

Synchronous Components

This course does not include synchronous components.

University Members
Members of the Great Plains IDEA are universities accredited by a regional accrediting agency recognized by the U.S. Department of Education. Member universities recruit, admit and graduate students, teach in an academic program and contribute to the leadership and maintenance of the alliance. Membership in the alliance is a selective process that engages institutional leadership at all levels.

Reuel Drilon is a student in the gerontology and aging studies program.As a non-traditional college student in my early 50s, living and working in the Pacific Island of Guam, choosing the right program for graduate studies was very important to me. The process of selecting the right program was intentional – it had to offer a diverse student population, professors with real-life experiences, a safe space to share cultural perspectives, and a curriculum that offered classes that were aligned with students’ educational and professional goals. The Great Plains IDEA program met and exceeded all my expectations. Concepts from every course have been applied in my profession to the extent that it has aided in the expansion of our services and the population we serve. As I reflect on these successes, I attribute much of it to the genuine care of the GP IDEA professors who were as passionate about the success of each student as they were in the subjects they taught. GP IDEA was definitely the right program for me!

– – Reuel C. Drilon, Gerontology and Aging Studies Graduate Student,
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