Course Information
Promotional Strategies in Merchandising
University: |
South Dakota State University |
Course Number: |
MRCH 540 |
Credit Hours: |
3 credit hours - $600 per credit |
Start/End Dates: |
August 22, 2022 - December 14, 2022 |
Course Description
Students in this course examine integrated marketing communications to understand promotional strategies and techniques and pursue cultural and global awareness, social responsibility, and ethical decision-making.
Contacts
Instructor
Nancy Lyons
Office: 605-688-4001
Fax: 605-688-5578
Nancy.Lyons@sdstate.edu
Campus Coordinator
For course access questions, contact the teaching university’s campus coordinator. For enrollment questions, contact your home university campus coordinator.
View the Campus Coordinator Directory >>
Disability Support Services
To request accommodations for this course, contact the disability support office at your home university. You must register each semester and for each course. Read more about the Great Plains IDEA process for requesting accommodations.
Textbooks
Advertising and promotion: An integrated marketing communications perspective
Belch, G. E. , & Belch M. A.
Edition: 12th
ISBN: 9781260259315
Publisher: McGraw-Hill Education
Course Access
Approximately 2-3 weeks before the first day of class, the SDSU campus coordinator,
Sarah (Heewon) Kim, will email course access information to visiting students.
Your username and password for D2L will be the same when you first log in. For example, if your name is MaryJo McCullough, then your username will be MaryJo.McCullough and your password will be MaryJo.McCullough. Usernames and passwords are case sensitive and you will be required to change your password once you have logged in.
If you have trouble completing any of the steps above, forget your password, or have any questions, please contact the SDState Support Desk at 605-688-6776 for assistance.
Exam Proctor
This course does not require an exam proctor.
Synchronous Components
This course does not include synchronous components.