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Robert Paul Jones

Jones, Robert Paul
Faculty Photo
Contact Information:
Home University:

Texas Tech University
Hospitality and Retail Management
Suite 601, Box 41240
Lubbock, TX 79409-1240

University Profile

Program involvement
Merchandising Graduate Programs - TTU Department Chair and Instructor


Dr. Robert Paul Jones is an associate professor and department chair of Hospitality and Retail Management in the College of Human Sciences at Texas Tech University. He also serves as the President of the American Collegiate Retail Association, the leading retail academic organization.

Jones earned his bachelor's degree in retailing management from Michigan State University, and his masters and Ph.D. in retailing management from the University of Tennessee, Knoxville. He previously taught at the University of Texas at Tyler as an associate professor of marketing and served as the director of the Center for Retail Enterprises.

Jones is active with many industry organizations such as the Texas Retailers Association, Texas Food and Fuel, Texas Retailers Education Foundation, Category Management Association, and others. Jones has over 25 years of executive leadership and consulting experience in retail and hospitality, with firms such as May Company, Dollywood, Shop at Home, and Jewelry Television. He continues to engage with industry working with firms such as 7-Eleven, Walmart, Walgreen's, Brookshire's, Brookshire Brother's, Southern Glazer's Wine and Spirits, Republic National Distributing, MillerCoors, Andrews Distributing, John Soules Foods, and many others.

Jones has an active research agenda focused on the shopper and the shopper experience. His publications are found in journals such as Journal of Retail and Consumer Services, International Journal of Retail and Distribution Management, and International Review of Retail, Distribution, and Consumer Research.


Ph.D. in Retail Management, University of Tennessee, 2012
M.S. in Retail Management, University of Tennessee, 1984
B.S. in Retail Management, Michigan State University, 1983