Jennifer Jorgensen’s primary focus of research is on consumer socialization, which encompasses how individuals learn about and consume a product. As a trained mixed methods researcher, she has studied this topic using an explanatory sequential design, thus applying both quantitative and qualitative (grounded theory) methods.
Through her research, insight has been gained as to how families, peers, product search on the Internet and online social networking websites contribute toward overall consumer knowledge. This topic is beneficial to marketers and retailers in order to understand the underlying influences on consumers. This research also builds onto the current academic knowledge of socialization across multiple fields by analyzing the continued and emerging influences of technology.
Her other research areas of interest include consumer socialization among baby boomers, the influence of advertisements on online social networking websites, the growth of mixed methods research in apparel and textiles and the dissemination of apparel trends through social media.
Ph.D. in Human Sciences with emphasis in Textiles, Merchandising and Fashion Design, University of Nebraska-Lincoln, 2015
M.S. in Textiles, Merchandising and Fashion Design, University of Nebraska-Lincoln, 2012
B.S. in Apparel and Textile Studies, North Dakota State University, 2009