Annual Conference Presenters

Jim Fong, UPCEA Chief Research Officer
Post-Pandemic Learner-Centered Professional and Continuing Education

Tuesday's Luncheon Keynote

Jim Fong headshotJim Fong is Chief Research Officer at the University Professional and Continuing Education Association (UPCEA).  Prior to UPCEA, he served as Director of Marketing, Research, and Planning for Penn State University’s World Campus where he served in a leadership role that included marketing, enrollment management, and new program development. While at Penn State and in 2007, he earned the UPCEA Mid-Atlantic Award for Distinguished Service.  A year later, he received UPCEA’s Adelle F. Robertson as the Association’s Emerging Professional Continuing Educator of the Year. 

Fong is also an adjunct faculty member at the University of California Davis and with Framingham State University’s MBA program.  For UPCEA, he is responsible for trend analysis and member market research.  Fong has also worked for a number of consulting and marketing companies.  He holds a B.S., M.S. and M.B.A. from the University of Vermont.

Some of his select publications include The Disruption of Higher Education and the Fourth Industrial Revolution (UPCEA Unbound, 2020), Preparing Marketing for the Future (New Directions for Adult and Continuing Education, 2013), The Final Word, Marketing Online Education Programs: Frameworks for Promotion and Communication (IGI Global, 2011), Marketing Distance Education (International Handbook of Distance Education, 2008), Improving the Relationship between Continuing Education Leadership and Marketing Directors (Continuing and Higher Education Review, 2009) and Making the Decision for Market Research: Determining the Need and Competency (ACHE Journal, 2006).

His hobbies and interests include bikepacking, fantasy sports, sampling microbrews, and cooking.  He has served on a number of advisory boards, including the Centre County United Way.  Over the years, he has been involved with a number of volunteer activities including mentoring youth and serving aging citizens in his region.