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Voltaire Santos Miran, Carnegie Executive Vice President of Web Strategy
Digital Storytelling for Higher Education
Monday's Opening Session
An executive vice president of web strategy at Carnegie, Voltaire works with clients to forge and sustain transformative, memorable, and incredibly effective partnerships and to create highly engaging and immersive web experiences. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and web governance to move institutions from a project mindset to a process mindset.
Voltaire spent the first 10 years in development and alumni relations working on print publications, alumni magazines, capital campaigns, and website launches. In 2001, he founded mStoner with Michael Stoner and another business partner. Over the course of 20 years, he led a team that worked with more than 300 higher education institutions across the country and around the world. In September 2021, Voltaire and mStoner joined the Carnegie family.
Voltaire earned his bachelor’s degree in communications from Northwestern University and his MBA from the Lake Forest Graduate School of Management. When he’s not planning or executing with relentless speed and vigor, he's traveling or reading or cooking or cuddling with his two standard poodles, Annyong and Maebe.
Jim Fong, UPCEA Chief Research Officer
Post-Pandemic Learner-Centered Professional and Continuing Education
Tuesday's Luncheon Keynote
Jim Fong is Chief Research Officer at the University Professional and Continuing Education Association (UPCEA). Prior to UPCEA, he served as Director of Marketing, Research, and Planning for Penn State University’s World Campus where he served in a leadership role that included marketing, enrollment management, and new program development. While at Penn State and in 2007, he earned the UPCEA Mid-Atlantic Award for Distinguished Service. A year later, he received UPCEA’s Adelle F. Robertson as the Association’s Emerging Professional Continuing Educator of the Year.
Fong is also an adjunct faculty member at the University of California Davis and with Framingham State University’s MBA program. For UPCEA, he is responsible for trend analysis and member market research. Fong has also worked for a number of consulting and marketing companies. He holds a B.S., M.S., and M.B.A. from the University of Vermont.
Some of his select publications include The Disruption of Higher Education and the Fourth Industrial Revolution (UPCEA Unbound, 2020), Preparing Marketing for the Future (New Directions for Adult and Continuing Education, 2013), The Final Word, Marketing Online Education Programs: Frameworks for Promotion and Communication (IGI Global, 2011), Marketing Distance Education (International Handbook of Distance Education, 2008), Improving the Relationship between Continuing Education Leadership and Marketing Directors (Continuing and Higher Education Review, 2009) and Making the Decision for Market Research: Determining the Need and Competency (ACHE Journal, 2006).
His hobbies and interests include bikepacking, fantasy sports, sampling microbrews, and cooking. He has served on a number of advisory boards, including the Centre County United Way. Over the years, he has been involved with a number of volunteer activities including mentoring youth and serving aging citizens in his region.