Graduate Certificate

Core Courses

Consumer Behavior

This course offers an evaluation of psychological, sociological, and cultural theories of consumer behavior through the examination of factors influencing consumers' decision-making process.

Professional Advancement

In this course, students analyze leadership and how it affects organizational culture and change through a prism of past and current experiences. Students examine various leadership styles and develop a personal leadership philosophy for professional advancement in merchandising.

Retail Theory & Current Practices

In this course, students learn to evaluate effectiveness and/or appropriateness of retail theories and current practices. Students learn to assess internal and external environmental forces impacting strategic decisions by retail firms and to synthesize past and present trends in order to forecast probable future patterns. Prerequisite: Retail Management course.

Elective Courses

Product Design, Development and Evaluation

This course is an advanced study of issues and management strategies necessary to design and produce a competitively priced product. Students examine the role of globalization and rapidly changing technology in development of a successful product.

Promotional Strategies in Merchandising

Students in this course examine integrated marketing communications to understand promotional strategies and techniques and pursue cultural and global awareness, social responsibility, and ethical decision-making.
Program Summary
Cost per credit hour:

Summer 2017: $545
2017-2018: $565

36 Hours


12 Hours

University Contact
These campus coordinators can help you navigate Great Plains IDEA. Click on the university name to learn more about how Great Plains IDEA works at that campus. Rachel Ohmes
Karen Murie
Susan Malec
Theresa Ireland
Danielle Silsbee
University Members
Members of the Great Plains IDEA are universities accredited by a regional accrediting agency recognized by the U.S. Department of Education. Member universities recruit, admit and graduate students, teach in an academic program and contribute to the leadership and maintenance of the alliance. Membership in the alliance is a selective process that engages institutional leadership at all levels.

– – Angela Stagg, Iowa State University