SEO Mythbusters | February 21, 2018
Accessibility in the Online Classroom | October 12, 2017
SEO Mythbusters: Sorting through the Fact and the Fiction | February 21, 2018
About this webinar:
The rules and best practices for search engine optimization can be quite elusive for today’s companies and organizations, as there is no silver bullet solution. SEO requires an integrated approach of multiple tactics and best practices — and it requires knowing the difference between the tips of old and tricks of today.
In this webinar, we will:
- Examine and dispel several common SEO myths.
- Highlight the SEO strategies that remain relevant today.
- Provide a list of trusted resources for future research/consultation.
Resources:
- Presentation: Download the SEO Mythbusters PowerPoint (PDF).
- Glossary: Search Engine Journal has an SEO Glossary with over 200 terms and definitions.
Presented by Ashley Martin
With more than ten years’ experience in higher education marketing, Ashley Martin has created integrated communications strategies executed across a variety of markets for both private and public institutions.
Martin currently serves as the executive director of university marketing and creative services for Kansas State University, where she leads an award-winning marketing/creative team and develops comprehensive, university-wide marketing campaigns as part of her oversight of the university’s overall brand strategy.
Earlier in her career, Martin served as a marketing consultant for Educational Marketing Group, a full-service branding/advertising agency based in the Denver metropolitan area. She also led online marketing initiatives for Regis University’s College for Professional Studies, creating and managing search engine optimization strategies, pay per click advertising, email marketing, and lead generation tactics. Martin earned both her B.A. in Journalism/Mass Communications and M.S. in Mass Communications from Kansas State University.
Accessibility in the Online Classroom | October 12, 2017
Presented by Jason Maseberg-Tomlinson
Great Plains IDEA Disability Support Services Team Leader
Director of the Student Access Center at Kansas State University
This webinar provides instruction on how to:
- Check PDF, PowerPoint and Word files for accessibility
- Understand tools students use to read documents
- Make files accessible using Adobe Pro
- Create files that are accessible from start to finish
