Webinar: Developing Program Testimonials
This webinar was presented on Thursday, June 28, 2018.
- Download the PowerPoint Presentation (PDF)
- Tool 11: Content Solicitation Templates and Nomination Criteria
- Tool 13: Testimonial Builder
- Tool 14: Video Testimonial Prep Guide
About the webinar:
Testimonials are an essential component of any strategy to convert prospects to enrolled students. Absent a friend or colleague who has attended a continuing education program, prospective students rely on testimonials for approval from a person like them. In this webinar, EAB will discuss best practices to solicit and present testimonials from students, alumni, employers, and faculty.
About the presenter:
This webinar was presented by Tess Wallenstein, the senior market research manager at the Education Advisory Board (EAB). Great Plains IDEA has been a member of EAB since 2015.
More about Continuing and Online Education (COE) Forum of EAB: Serving today's adult learners and working professionals has never been more important -- or more challenging. The COE Forum of EAB provides employer-focused market research, marketing and recruiting strategy studies, and implementation resources to help you compete in an increasingly crowded market and support institutional completion goals.