All webinars will be recorded.
Join us when your schedule allows. Plan to watch the rest later.
Webinars will benefit faculty, advisors, campus coordinators, administrators, marketing coordinators, recruiters and website coordinators.
Click on the image to download a copy of the flyer.
Webinar: Developing Program Testimonials
This webinar was presented on Thursday, June 28, 2018.
- Download the PowerPoint Presentation (PDF)
- Tool 11: Content Solicitation Templates and Nomination Criteria
- Tool 13: Testimonial Builder
- Tool 14: Video Testimonial Prep Guide
About the webinar:
Testimonials are an essential component of any strategy to convert prospects to enrolled students. Absent a friend or colleague who has attended a continuing education program, prospective students rely on testimonials for approval from a person like them. In this webinar, EAB will discuss best practices to solicit and present testimonials from students, alumni, employers, and faculty.
About the presenter:
This webinar was presented by Tess Wallenstein, the senior market research manager at the Education Advisory Board (EAB). Great Plains IDEA has been a member of EAB since 2015.
More about Continuing and Online Education (COE) Forum of EAB: Serving today's adult learners and working professionals has never been more important -- or more challenging. The COE Forum of EAB provides employer-focused market research, marketing and recruiting strategy studies, and implementation resources to help you compete in an increasingly crowded market and support institutional completion goals.